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  Social media is essential for businesses to build their brand. It plays a big role in creating meaningful connections with your audience online. Businesses that use social to engage with their consumers receive more positive feedback about their brand. Social media allows businesses to connect with their audience at a sincere level. With the increase in social media use, businesses can now communicate with their audience in real time and they can share ideas and voices. Create Awareness People can't become your customers if they don't know about your company. Social media increases your visibility among prospects and it lets you reach a bigger audience. It's free to create a company profile on all social platforms. First, determine what you want to achieve from social media and then create your social strategy. Do you want to generate new leads? Do you want to attract more local buyers to your shop? Keep your strategy specific. This will help you know which platform is be